Woo-jin Jung



Proven Principles for Martial Arts and Success

Part 1: Best Instructor

Help Students Realize Their Dreams
Applause Changes People
Balance and Order
Awaken the Sleeping Spirit!
Motivation: Secret to Success
Instructor with the Most Students
A Good Instructor: A Good Psychologist
An Instructor is a Maestro
Training, Endorphins and the Atomic Bomb!
Instill Moral Values
Noble Ties of Friendship
Do Not Cross the Line
Ties That Bind
One Strike and You Could Be Out!
Don’t Lose Your Aura
Always Be Righteous

Part 2: Best School

What Makes an Outstanding School?
Lessons from Other Dojangs
A Dojang Transcends Time & Renews Values
Curriculum: Climb Two Mountains
Martial Arts Marketing: The Pioneering Days
Telemarketing Tug-of-War
Towards the Final High Ground
Telephone Marketing: Don’t Make This Mistake
Dojang Management: No Perfect Rules
When Students Slip Out the Back Door
Accentuate the Positive; Eliminate the Negative
Free Classes Produce More Paying Students
Every Student is a Marketing Agent
Key Strategy: Keep on Target!
Profit is a Poor Incentive
No Investment Marketing: Fabulous and Friendly
Lobby Marketing
Seeing Students through Dollar-Eyes
The Train Goes On, Even if a Dog Barks at It
Martial Arts is Not a Commodity!

Part 3: Best Life

Dreams and Hopes for Martial Arts
My Journey in the Land of TaeKwonDo
Union of TaeKwonDo on the Korean Peninsula
Uniting the World through Martial Arts
My Uniform Will Be My Funeral Dress


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